Today, a friend who is building a new website is torn about whether to include keywords in the URL. He read in a foreign SEO tutorial that “this is a ranking signal for Google SEO”, but I think this is by no means an SEO ranking signal.
Our company’s websites are a number of websites in minority languages, including German, Italian, French, Japanese, Arabic and other language websites.
Typically, independent website sellers mostly use the English language. So they believe that having English keywords in the URL can improve SEO. However, based on practical experience, this logic doesn’t hold water when we deduce it from the perspective of minority languages.
Look at my screenshots, which are real cases:
For English websites, almost all of them use English keywords in the URL, and there is no problem with that.
But for the Japanese website, not a single URL with Japanese Chinese characters can be seen on the first page of the rankings.
For the Arabic keyword rankings, the website ranked first has a URL in English letters, while the second and third-ranked websites have Arabic keywords in their URLs.
